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28min chapter
How to Turn a Competitor's Strength into a Weakness
Positioning with April Dunford
Turning Competitors' Strengths into Weaknesses in Market Positioning
This chapter delves into effective marketing strategies to transform a competitor's advantages into their vulnerabilities. Through personal anecdotes and case studies, it highlights how market dynamics influence perceptions of product features and offers positioning tactics for various competitive contexts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode