1min chapter

Freakonomics, M.D. cover image

76. Is a Spoonful of Sunlight the Best Medicine?

Freakonomics, M.D.

CHAPTER

The Importance of Behavioral Economics in Medicine

There is this movement in behavioral economics to nudge people's behaviors using really small, cheap interventions that have substantive impacts on their health outcomes. It makes me wonder whether variables like these matter for patient outcomes. If you could change this built environment in an easy way to get people out of the hospital faster. That would be a really important innovation to think about.

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