6min chapter

Modern Wisdom cover image

#552 - Dr Kevin Dutton - Understanding The Wisdom Of Psychopaths

Modern Wisdom

CHAPTER

How to Build a Restaurant Menu and Advertisements

Take currency denomination off your menu, says Ogilvy's Rory Sutherland. Use angering bias to draw people in and get a commitment from them. If you involve someone in the decision, you're way more likely to get a closure. The idea of creating a specials menu board is pretty cool, actually.

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