Exploring 'Market of One' and Optimism in Agencies

Author Robin Bonn joined me on Ditching Hourly to discuss the importance of differentiation as described in his book Market of One.

About Robin

Robin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks to the world's top independents, he’s repositioned close to 150 agencies and coached dozens of senior leaders. He’s the author of Market of One, the host of The Immortal Life of Agencies podcast, and a columnist for Marketing Week.

----

Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!