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Bridging Sales and Post-Sales to Build a Customer-Centric Revenue Strategy ft. Margaret Wise (ActiveProspect)

Unchurned - The No. 1 podcast for Customer Success

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Navigating Consumer Protection and Sales Strategy

This chapter examines the crucial role of technology companies in safeguarding consumers amidst extensive marketing communications. It explores the speaker's career progression to Chief Revenue Officer, highlighting strategic approaches in sales and customer acquisition that focus on long-term value. The discussion also covers the evolution of compensation incentives for sales teams, shifting towards sustainable customer relationships and realistic commitments.

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