Podcasts Are a New Medium

Mike's podcast is owned by a company called malca media. And these companies that own podcasts don't just sell ads podcast by podcast. They have it ton o shows that sponsors buy bulk ad time on. This is one of the reasons that spot ifi was so keen to get rogan on an exclusive deal and pay him so much. Having him there exclusively on their platform was theoretically going to provide a great boost to what they could charge for ad. If tyson as alex on and they do drugs and pal around talk and chit, while simultaneously the grieving parents of murdered children are facing alex in court, you can easily see how some companies would not want their ads to