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Social Proof Is a Big Red Pill
Social proof's an interesting one. I think that's kind of been coopted as a part of high value now, high value men and high value women. And then we've a commercialized that to reflect what it means to go to voodo events. We are just such hyper social primates who are just so tuned into these cues that it's sort of easy to manipulate that. Just, you find the attractive people and associate them particular brand. It's also crucial for people to understand, particularly in modern social media economy, where, you know, influencers are really driving am a lot of the desirability of goods and services or experiences.