2min chapter

Limited Supply cover image

S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)

Limited Supply

CHAPTER

Understanding Incrementality and Brand Positioning

This chapter explores the challenges of accurately measuring ad spend effectiveness across various sales channels, specifically highlighting potential misinterpretations from platforms like YouTube. It underscores the necessity of incrementality experiments to assess true advertising impact and discusses brand positioning strategies in both the beauty and food industries.

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