"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

Ins and Outs of Building a Successful Podcast Network | Andrew Sharp, Stratechery, Sharp Tech, Greatest of All Talk

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Success Strategies for a Sports Media Company

The chapter discusses the importance of content quality, talent identification, and the shift towards podcasts for effective monetization in a sports media company's success. It explores adapting to new media formats, understanding audience preferences, and the role of a charismatic figure in tying strategies together. The debate on the effectiveness of ad vs subscription models, the balance of show quantity for growth, and branching out into pop culture are also key points of discussion.

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