Navigating Art and Commerce in Music

This chapter explores the challenges artists face in maintaining their creative integrity amidst commercial pressures, particularly with the rise of platforms like TikTok. The speakers share innovative marketing strategies, including a unique scavenger hunt that combined fan engagement with technology like NFTs, illustrating the clash between artistic vision and industry demands. Emphasizing the importance of community and genuine connections, they highlight the need for artists to focus on dedicated fans over broad market appeal.