Exploring the Popularity of Tarot and Astrology Content on TikTok

Exploring the popularity of tarot card readings and astrology on TikTok, showcasing how creators utilize engagement strategies to reach a broad audience seeking spiritual guidance and advice through generalized readings based on astrological signs.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

In this week's episode, I explore the spiritual-adjacent corners of TikTok like manifestation-tok, tarot-tok, psychic-tok, and astrology-tok, and how this content can lead users down a harmful pipeline. I look at how young people, Gen Z in particular, are turning to new-age spirituality to make sense of the world and how the TikTok algorithm contributes to increasingly extreme beliefs in this area. I also share case studies of users who have devolved into "spiritual psychosis" (an unofficial term) after becoming obsessed with this side of TikTok.

Timestamps:

4:05 Why I wanted to talk about this topic

5:13 Overview of the spiritual side of TikTok

10:30 Explaining “spiritual psychosis”

13:36 Creator case studies

17:44 The role of TikTok’s algorithm

Find Dr. Ash King: https://www.heavymental.com.au/

Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5

Follow our publication: https://www.instagram.com/centennialworld/

Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/

Sources:

https://www.teenvogue.com/story/astrology-is-at-the-center-of-danielle-johnson-murder-case-but-any-spiritual-practice-can-incite-violence