Spotify’s vision for digital audio advertising -- Ann Piper // Spotify
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Spotify's Acquisition of Pod Sites
The MarTech podcast has introduced a call to action card. This is another opportunity for a brand to be able to drive to their website, make an offer or continue to tell the storyline of why that brand makes sense for this consumer. It was only heartbreaking for me when Spotify didn't take advantage of the ability to ingest the data from audio and understand who's listening.
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Transcript
