Introduction

Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it's all connected. During our sit-down, we talked about this connection and so much more. Listen in to get his thoughts on:

• Why marketers are still struggling to be audience-first;
• How technology can help, or hurt, marketing and sales strategies; and
• What trends he believes have the most potential for B2B organizations.