4min chapter

Offline with Jon Favreau cover image

Did Clickbait Kill Buzzfeed and the Digital Media Era?

Offline with Jon Favreau

CHAPTER

The New Global Digital Culture

This was essentially like a fun and harmless piece of popular culture that began when a woman goes to a wedding. And so she sends a tumbler message to BuzzFeed to say, hey, can you sort this out for us? And the woman who's running our social media takes a look at it and everyone's gathered around her computer arguing about it. Like two thirds of people saw it one way, one third the other. People like to argue about it, all those Facebook mechanisms that like feed off division loved it. But I do think- There are corners of the internet where Reddit remains a very interesting counter example to everything else that happened on social media.

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