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The Cost of Advertising
"It's been... He gets your cackles. I think we've all been saying that for a long time," he says. "I'm going to take a turn here for a second and say something really dawned on me." Pharmaceuticals, consumers don't go buy pharmaceuticals because they have to go through their doctor. If you're a pharma company and you're giving Fox or CNN or NBC 70% of their revenue, they're not going to share any of the bad stories about your shit.