3min chapter

How I Built This with Guy Raz cover image

Roku: Anthony Wood

How I Built This with Guy Raz

CHAPTER

Roku TV - How to Build a Revenue Sharing Agreement With the Content Provider

Roku's model is not a traditional cable model, as you just pointed out. Our model is basically if we sign up a subscriber or we do billing, then we get a piece of that subscription revenue. Media executives underestimate Roku because they all have Samsung TVs or an Apple TVs. They're always surprised when they find out that we're their number one source of customers.

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