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S5 Ep3: Always Have a Playbook for Scaling, with Voda CEO Dan Claps and Zach Nolte

Franchise Empires

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The Importance of Branding in Carpet Cleaning and Restoration

A lot of it comes out actually our branding, we spent a pretty penny and worked with a really awesome agency in creating our brand. There's also another point to that someone made to me that really resonated is that there's a lot of these really old legacy carpet cleaning and restoration companies out there. And for them to make small minor changes in their technology and some massive like upbringing, a massive hurdle for them to overcome. So just that alone in us not having anybody the answer to except for setting up the operations 100% perfect from day one, we now have this huge advantage over everybody else.

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