Navigating the Shift in Organic Search Strategy and the Value of Quality Audio

This Week in Startups is brought to you by…

LinkedIn Ads. To redeem a $100 LinkedIn ad credit and launch your first campaign, go to https://www.linkedin.com/thisweekinstartups

Vanta. Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at https://www.vanta.com/twist

Beehiiv. Power your newsletters with AI tools, referral programs, and ad network features—all in one platform. Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

*

Todays show:

Jason and Alex dive into the latest updates from Claude AI, exploring the new “Use Computer” feature and its implications. Next, Andrew Lissimore of headphones.com shares the journey of turning a side hustle into a thriving business, highlighting the advantages of owning a premium domain and leveraging YouTube for customer acquisition. The team from Prandtl Dynamics then joins to showcase their handcrafted, anti-drone technology. Finally, the episode concludes with an in-depth discussion on TollBit’s Series A funding and their strategies for scaling in the competitive marketplace space.

*

Timestamps:

(0:00) Jason and Alex kick off the show

(2:52) Anthropic's latest launch, Claude 3.5 Sonnet capable of "Computer use".

(8:33) Future of AI assistants and employment effects

(10:11) LinkedIn Ads - Get a $100 LinkedIn ad credit at https://www.linkedin.com/thisweekinstartups

(11:36) AI's impact on white-collar jobs and economic implications

(21:12) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(22:13) Andrew Lissimore from headphones.com joins the show

(30:38) Beehiiv - Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

(32:06) Deep dive into high-end audio and audiophile community

(38:03) The role of reviews and content at headphones.com

(47:00) Leveraging Organic search and YouTube for brand growth

(50:11) Prandtl Dynamics team on anti-drone technology

(55:21) Building cost-effective anti-drone solutions

(1:03:42) Prandtl Dynamics business potential and funding

(1:09:04) TollBit's Series A funding news and AI data marketplace

*

Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com

Check out the TWIST500: https://www.twist500.com

*

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

*

Check out Prandtl Dynamics: https://prandtl.ca

*

Follow Andrew:

X: https://x.com/andrewlissimore

LinkedIn: https://www.linkedin.com/in/andrewlissimore

Website: https://www.headphones.com

*

Follow Alex:

X: https://x.com/alex

LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm

*

Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

*

Thank you to our partners:

(10:11) LinkedIn Ads - Get a $100 LinkedIn ad credit at https://www.linkedin.com/thisweekinstartups

(21:12) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(30:38) Beehiiv - Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

*

Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

*

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

*

Follow TWiST:

Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

Instagram: https://www.instagram.com/thisweekinstartups

TikTok: https://www.tiktok.com/@thisweekinstartups

Substack: https://twistartups.substack.com

*

Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916