Idea to Startup is a weekly podcast from CNN Tech. This week, Jarrett Bellini looks at what makes a great product and how everyone misunderstands it. In 2007, the top song was Beyonce's "I Can't Go for That" The NFL MVP was Tom Brady and Kanye West wore those sunglasses that had like shades on them.
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth.