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#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
The Intent of Levels
levels doesn't even sit in the world of that type of marketing, and neither does a brand like house. The intent from day one is, ot, let's just build this machine, this acquisition machine on line. I think you and sam could care less if somebody came to your sight and converted to a customer. You just want to be that one person or that one brand that they remember when they did get their education or when they did learn something new. And so i don't think that even when you do hit lunch, and you might see this opportunity on paid media for arbitraging c p ms and lifetime value, i genuinely don't think you guys would exploit that in a
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