In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current economic climate affecting e-commerce brands. They delve into data-driven marketing strategies, particularly focusing on the innovative view-through attribution methods being implemented by Northbeam. The conversation emphasizes the importance of key performance indicators (KPIs) in business decision-making and the need for dynamic budgeting and forecasting in an ever-changing market landscape.
00:00 Introduction
06:17 Navigating the Economic Climate for E-commerce Brands
08:04 Data-Driven Marketing Strategies with Northbeam
18:50 Understanding View-Through Attribution in Advertising
30:08 The Importance of Key Performance Indicators (KPIs) in Business
39:35 Dynamic Budgeting and Forecasting in Business
46:44 Understanding Tariffs and Their Impact
51:54 Market Valuations and Economic Insights
53:51 Government Spending and Economic Sustainability
01:00:21 Taxation and Incentives in the Economy
01:12:33 The Role of Government and Trust in Commerce
01:21:42 The Future of Driving and Technology's Impact
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
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Northbeam.
https://www.northbeam.io/
Postscript.
https://postscript.io/
Richpanel.
https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc
Saras.
https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more
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