Do You Know Where the Bottlenecks Slash Inefficiencies Are?

Jonathan Stark answers a question from Jockamool Ballet. How would you evaluate the value of working on an open innovation project? First thing is to find the value from the client, then come up with some prices that are lower than what it's worth for them in the long run. Then figure out all of these underlying motivations and ask why they're doing something like this right now.