#174 The Financials Behind The Tour de France
The Joe Pomp Show
00:00
The Tour De France Advertising and Sponsorship Category
The Jersey's, these we had to put it in the Tour de France are famous. It's a big form of advertising for the race. Four of the races made partners are Jersey sponsors. LCL reportedly pay ASO $12 million per year to sponsor the yellow jersey. The publicity caravan is essentially just going before the race and the handout stuff. 15 million items are handed out during this caravan.
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