20min chapter

Decoder with Nilay Patel cover image

How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

Decoder with Nilay Patel

CHAPTER

Millennials and Urban Living Preferences: Adapting Products and Values

The chapter explores how millennials are opting for city living and walkable areas over suburban houses, leading companies to adapt products for urban living. It delves into maintaining quality and trust with environmentally-conscious customers, transitioning towards a foundation model for long-term sustainability, and creating a sense of exclusivity through online communities. The discussion emphasizes the importance of focusing on beliefs to bridge generational gaps, provide unique experiences, and drive recurring revenues in the grill industry.

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