The Turnip Maching Figure

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The first series of changes that i made in simplifying the organization was very much in response to the crisis. We had furlowed or laid off probably eight % of our people. But then when we were in the midst of these reductions, there was not one manager or leader among the list. And that just struck me as just wrong. I really felt the world was going to be different as we recovered from the crisis. Nd i think we were weigh too complex a company, and we had to simplify that.

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

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