The Content Strategy Mistake Costing You Growth (with Brendan Hufford)
Reed Between the Lines
00:00
Crafting a Cohesive Content Strategy
This chapter discusses the critical importance of having a documented content strategy for business growth, addressing common challenges organizations face such as audience identification and metric establishment. It emphasizes the need for a structured approach to content creation that resonates with stakeholders while critiquing overdependence on data-driven tools. The conversation highlights how a well-defined content strategy can empower teams, foster internal buy-in, and ultimately lead to more effective messaging and better business outcomes.
Transcript
Play full episode
