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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
Google Announces It Will No Longer Bid Into Mediation
In-app is a huge market. There's been this movement in-app for years to move away from mediation, which is their version of a waterfall,. And app 11 is probably the leader in unified auctions with the max acquisition they did several years ago. So if you're an app provider and you're using a mediation solution and calling Google to get their demand, Google will no longer bid. They will only bid through unified auctions.
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