How to Succeed in a Product Design Dog

You can easily get yourself down into a rabbit hole of you're already committed to something. We do a design dog or a product design dog where you're saying, what's the problem that we're trying to solve? Define that and say, hey, I've gone out and I've talked to users. And then just identify those and list out what do we need? What would be cool to have? And what are we just not building? Okay.