The Thing about A/B tests — To Learn or To Ship: That is the question.
The Product Podcast
00:00
The Benefits of A.B. Tests to Ship
There are two fundamental types of A.B. tests: The test to ship and the test to learn. As a PM you should drive to determine which type of test you're working on as soon as possible in the development process. You can use that to make your trade off calls and drive that development faster. So let's talk about a little bit what these types are and how you can identify them then we'll get into the benefits.
Play episode from 04:40
Transcript
