The Importance of Setting Goalposts

In this podcast episode, James and guest Zac Mason discuss physical health. Specifically, that of busy entrepreneurs. Zac will talk about healthy eating habits and how calorie counting creates freedom rather than restriction. James will touch on how he’s reduced his biometric age by a year. And they’ll discuss healthy decisions business owners can make now to live longer and better. Table of contents 1. Getting business owners back in shape 2. How Zac became the fit guy 3. The three things that make a difference 4. Looking at what you eat 5. How much are you moving? 6. Should you get a DEXA scan? 7. The mental aspect of fitness 8. More gains doing less 9. What you can take away from the episode Build a sustainable business and lifestyle with James’s help Getting business owners back in shape As a health and fitness coach, Zac's target market is busy business executives, mostly men, who have let themselves go physically and want to make a change. Many individuals in this market segment, says Zac, were in great shape earlier in life but experienced a decline in health due to various factors, among them building a business, getting married, having children, and the compound effects of those responsibilities. James can relate. He was in excellent physical shape in his teens and 20s. Job stress and raising a family did a number on his fitness, until he took up surfing. Zac's material sparked James' interest, and he realized he could implement Zac's strategies to make a significant difference in his own health. He makes the disclaimer, however, that neither he nor Zac are doctors, and listeners are best advised to consult a health professional before making any significant changes in their diet or exercise. Zac recommends regular blood tests to ensure optimal health, and stresses the need for a personalized approach rather than a one-size-fits-all solution. James appreciates the sustainable nature of Zac's approach and the impact it has had on his biometric age, which has already started to decrease within a couple of weeks of their working together. Download 10 Health and Fitness Tips for Business Owners (and the PDF transcription) How Zac became the fit guy Zac Mason admits to having being unfit himself, in the "skinny fat" category with excess fat around his belly, butt, chest, and face. Recognizing the need for change, he committed to going to the gym and sought guidance from a friend who was an ex-bodybuilder. Under this friend's mentorship, Zac trained and prepared for his first bodybuilding competition. Afterward, he hired a professional coach who taught him about nutrition, training, and recovery, transforming his approach to fitness. After Zac's bodybuilding journey, he entered the fitness industry, working at first in a gym as a personal trainer (PT). Observing other PTs' work, he realized he could add more value based on his competition experience and nutritional knowledge. Zac became a certified PT, and was later advised by Chris Dufey to work in the gym, gain experience, and perfect his method before transitioning to online coaching. Following this recommendation, Zac established his "Metabolic Recall Method" and launched his online fitness program in 2018. Zac shares valuable content and updates on his Facebook and LinkedIn profiles, offering insights backed by research on topics such as protein intake and meal timing. James has followed Zac on LinkedIn, and has great appreciation for his informative posts. The three things that make a difference There are three main categories, says Zac, that play a crucial role in fitness: nutrition, workouts/exercise, and mindset. He emphasizes that all three elements are equally important and should be approached with 100% commitment. The key to great physical shape is complete dedication to nutrition, fitness, and building healthy habits that can be sustained for a lifetime.