YouTube's So Powerful

I feel like YouTube is still kind of new in a sense that not everyone's jumping on it. And if you think about all the people that are on there, they're all on there to like consume content. So I don't think a lot of people are actually leveraging it as powerful as they can. Even Sam Ovens, now he's whole strategy is based around YouTube. He's basically scrapped everything else and just gone full on organic. But obviously we do paid advertising because that's our game.