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Shoshana Zuboff's Surveillance Capitalism

The Sociology of Everything Podcast

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The Evolution of Wealth Accumulation in Surveillance Capitalism

The chapter explores how big data has transformed the traditional logic of wealth accumulation in capitalism, leading to the rise of surveillance capitalism. It delves into the significance of data for companies in understanding consumer behavior and creating new markets through targeted marketing. The impact of surveillance capitalism on producer-consumer relationships and the shift towards profit through selling data rather than goods is highlighted.

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