How to Build a Brand?

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You truly need to understand what your differentiators are. For us, it starts with how we choose to innovate and the unmet needs of our guests. Versatility is an award I use lightly. Anybody who uses and buys Lululemon knows exactly what I mean"

While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building and community building, Calvin says, it’s critical to lean into listening, so you can amplify what makes your business truly distinctive.

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