How Much of a Gain Can Be Made for Society?

If we could kind of get rid of that from the ad, it seems like there could be a big societal gain. But measuring this is extremely complex I would say. There's also a legal problem attached to it because on the one hand it's not allowed for companies to advertise with regards to particular genders. And you probably don't want to mandate applicants indicating their gender due to other ramifications and come with different problems. We have to ask ourselves what we want to do with regards to false positives or whether these might exclude certain populations more than others.