38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
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How Do You Operationalize Your Content Marketing Strategy?
Sally Kohn: Customers believe that you and I see more people that look like them that they do. So as a result, they believe us when we tell them about a trend or a change that's happening in their marketplace. We have an understanding of the market from a macro perspective because we are spending every day solving these challenges," she says. "Once they're compelled with the need to change, you can then begin to differentiate your solution"
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