
🚦 “Elmo got a makeover” — Sesame Street’s new pivot. Target’s theft excuse. JetBlue’s vacation mistake.
The Best One Yet
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JetBlue's Mistakes and Sesame Street's Content Change
This chapter discusses JetBlue's recent strategic mistakes in betting on domestic vacation destinations and then belatedly pivoting to international flights. It also highlights the significant content change made by Sesame Street.
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