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The Challenges of Facebook and Twitter
Facebook has never been a good distribution platform. Instagram, in its current version with reels, is like moving towards being a TikTok in YouTube. Twitter to me is structurally gladiatorial in its conversational style. Most people are just not going to sign up to get kicked in the face every day.
Writer and technologist Eugene Wei joins Dan, Erik and Antonio to talk about Twitter, Threads, and his views on remote work. We reference Eugene's writing a lot on the podcast and mentioned his recent piece, How to Blow Up a Timeline in last week's MoZ episode with Mike Solana (see links below). Listeners, if you're looking for an ERP platform, check out our sponsor, NetSuite: netsuite.com/zen
Moment of Zen is part of the Turpentine podcast network. Learn more: turpentine.co
We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.
LINKS REFERENCED:
Eugene Wei, How to Blow Up a Timeline https://www.eugenewei.com/blog/2023/7/6/how-to-blow-up-a-timeline
American Prometheus https://www.amazon.com/American-Prometheus-Triumph-Tragedy-Oppenheimer/dp/0375726268
TIMESTAMPS:
(00:00) Episode preview
(01:03) Algorithm switch at Twitter
(07:10) What Eugene would do as Twitter’s CEO
(11:30) Signal to noise ratio in social media
(22:00) Threads
(37:35) Sponsor: NetSuite
(38:50) LinkedIn
(47:00) Improving Twitter: Ranked follower feed, restoring aristocracy, reversing war on Substack
(1:10:00) Incumbents vs upstarts in social media
(01:14:40) Graph portability
(01:20:00) Centralization vs Decentralization of the space
(01:25:00) UI analysis of Twitter vs. Discord vs. Slack vs Threads
(01:30:00) Impact of Slack and minimizing meetings on the workplace
(01:35:00) The downstream costs of remote work
(01:49:30) Why tech is the worst industry to model out the effects of remote work
(01:51:00) Office layout and productivity
TWITTER:
@eugenewei (Eugene)
@dwr (Dan)
@eriktorenberg (Erik)
@antoniogm (Antonio)
@moz_podcast
SPONSOR:
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SHOPIFY: https://shopify.com/momentofzen for a $1/month trial period
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NETSUITE: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: http://netsuite.com/zen and defer payments of a FULL NetSuite implementation for six months.
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Listen to the best highlights from the podcasts you love and dive into the full episode