Machine Learning and AI - What Advice Do You Have for Startups?

I think it makes a lot of sense because I mean, forget small businesses, even most large companies are struggling to process and absorb sort of the avalanche of machine learning and AI technology that's coming at them. At the same time it's interesting he creates an opportunity for startups. What advice do you have for startups that are trying to play in this space in this space? You know that's a great question to me it comes to optimizing human time. And if you are able to show a clear through line from what your technology does to that optimization then there's some value there.