Reid Hoffman: Building the right incentives is key to scaling your business. But you will need to keep balancing and rebalancing those incentives to hold the system together. Reid talks with Cindy Mee, CEO of online learning platform IP Kid. The IP Kid was founded as an app for native Chinese-speaking students ages 4 to 12.
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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