Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Sweathead, A Strategy Podcast
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Creative Briefs - What's the Main Thing?
Make sure you've got some lateral leaps in your thinking and in your creative brief. Strategy work, my personal opinion, strategy work and advertising is creative work. Ideas bring topics together to create meaning and value. But I typically would point the strategist to the ideas of good nonfiction writing.
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