Are You Making Content That's Not for Everybody?

I think it's inevitable that someone may have been intrigued by the title and thumbnail clicked on it and went, actually, no, no, this isn't for me. And so I feel like if you try to make content that caters to everybody, you can end up making a video that cater to no one. We keep being reminded that we're not placating to an algorithm. We're placating to real human beings. So our objective as creators is to make the first 30 seconds and tighten for real human beings because if we do that, then the rest theoretically should take care of itself.