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Spectator Out Loud: Katy Balls, Nicholas Farrell, Lisse Garnett

Best of the Spectator

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How to Date an Influencer on a Work Trip

The most terrifying thing about dating an influence is that his past life has already been well documented. Every dinner with his previous lover has been catalogued and every excursion filmed. To an influencer, the pain of a broken heart is as nothing to the possibility of being excluded from larger circles of digital influence. Influences are not paid, but ar sucked up to. There's a sort of unspoken reciprocal bond. A good relationship with a well placed p r firm will reap dividends in the form of free press trips abroad for inster worthy day trips on tap. These won't pay the ever rising electricity bill, but a good profile will open the door to other pa gigs.

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