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TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
This Week in Startups
How Much Does Your Brand Represent Your Personality?
Mike Cesario is the CEO and co-founder of beverage brand Liquid Death. His advice to companies: Your brand cannot actually be that different from the top decision maker. He grew up playing in bands, which was where he got a lot of his entrepreneurial spirit.
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