3min chapter

The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

CHAPTER

How to Sell Your Company and Start a Successful Training Company

We published the success principles in 2005 says to 2008 I said why don't we circle back And start training people how to do what we did. We had a huge teacher market. So they were kind of our ideal avatar because they already knew sort of how to speak. Then it morphed from that into an online certification when certifications really weren't happening yet. For less than the price of travel you can get certified online. Now we mostly cater to author speakers coaches And teach them interactive exercises that they can bring in to the things that they do How do you make your talk more engaging? We do a lot of author stuff.

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