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15min chapter
CEO of Numan: Sokratis Papafloratos
Terra API Podcast - Stay Fit, Stay Connected
Strategic Fundraising and Marketing Challenges for Startups
The chapter explores the founder's strategic approach to raising capital, emphasizing the balance between recruiting talent and not devaluing the business. It also delves into challenges of distribution, growth, and marketing strategies for startups, focusing on starting with a focused distribution channel, testing, and optimizing funnels. The importance of understanding appropriate marketing channels and evolving advertising strategies, particularly in TV advertising, is discussed, along with the complexities of tracking attribution for TV campaigns.
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