4min chapter

The Fold cover image

Dr. Paul Spoonley sees the future – and wants us to see it too

The Fold

CHAPTER

The Future of Media Engagement in Migrant Communities

Rugby is not one of the top 20 sports and leisure activities in Auckland. What we're seeing is a much more diverse set of cohorts coming up behind them who really are not as interested in some of our traditional sports as we might expect. I think that's one of those transformational changes which we need to understand. And so I'd come back to that diversity, I think what we're talking about is ethnic, age, vocational, faith diversity, language diversity.

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