What Are Some of the Factors That Make Content Good Versus Not Good?

Poor English is definitely a user signal. I don't think that they can devalue it too far. But, you know, when you've just got stuff that just doesn't really make sense, instead of meanders around or I don't know if you've seen some AI written content. Right. And then at one point that when you were doing keyword research, you were able to identify a bunch of sites that weren't great and you wanted to write content that was better than that. What are the things you look at when you're kind of determining that content isn't very good? Like what are some of the factors that make content good versus not good when you're evaluating this?"