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The Power of Negative Emotions in Social Media
The more negative emotions are kind of like the high octane ones. In that context, negativity is more powerful. So making us feel bad contributes to our use of the platform because essentially we get triggered by something. And I believe this is why some of the most prominent social media addicts deliberately seem to say stupid things that will humiliate them onlineBecause they want that punishment as part of the cycle.