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Sophia Matveeva - Succeeding with digital transformation for non-technical professionals

Agile Digital Transformation

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The Production Process of a Digital Product Versus Traditional Products

The process of making a digital product is highly experimental and highly iterative. Once you see that people are using it, you're thinking, okay, well, what can we do to make it better? Then maybe add on another feature. The only way you learn what's going to work is releasing things in a simple way,. testing them, then seeing what's working, keeping that and doing more of that. And what's not working, just throwing it away and just being calm. In a traditional business environment, essentially in atraditional business environment, you already have a blueprint for a product. You already know what you're doing. You Already know how it’s going to work

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