Luke: I think one of the things that I've taken away, you know, first of all, no surprise research actually helps you tackle these problems. The other thing is like our company DX we just have a no BS kind of rule when it comes to working with researchers on this problem. Luke: There's just a lot of promise in the research that a lot of folks across the industry are doing companies like Google Microsoft they're putting a lot of good knowledge to work.

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